E-commerce has taken a stronghold in the way people do shopping today. Most people prefer buying from the comfort of their homes nowadays and are not shy or coy about using payment methods online. Also, with the introduction of “cash on delivery” buying online has no limits. Businesses are shifting their focuses more and more by the day on online shopping portals, due to the humongous benefits that it has to offer. For a start, it removes the burden of maintaining a physical store, which has its geographical limitations, and raises the reach of the online store worldwide. With the steady advent of E-commerce in everyday lives of people,there is arising a need for new improvements and additions in the software and applications that build such portals for businesses. Talking about this, there is anopen source solution to all the E-commerce needs of businesses that has never disappointed. And that is Magento. It offers the easiest and the most efficient ways to deal with E-commerce solutions, providing all the benefits that a business could want and expect from its very own online shopping portal. Let us look at some key features that make Magento the most sought-after E-commerce solution.
Experience
With various class-leading features like shopping cart, easy check-out options, wish list, and a lot more, Magento offers an experience that is so seamless and so user-friendly that customers want to buy again and again. The whole shopping experience is really smooth, easy and wonderful, much better than actually going to a physical store.
Traffic
The best part about Magento is that it is very search engine friendly. So it makes sure that your website is always displayed on the top of web page search results. This results on more traffic on your website and thus a higher conversion rate and more chances of people buying from you. It also manages the traffic wonderfully well. So no matter how many customers are shopping on your portal, it will never get overcrowded and there will always be room for more.
Advancement
Magento is open source software that is maintained and developed by a large community of developers and contributors. This means that new technical advancements are added regularly and previous features are updated regularly. Also, if ever you need any help with it, then the community is more than willing to offer any technical guidance/assistance.
Publicity
Magento provides excellent feedback and testimonial services, which in turn add credibility to your website and make it more popular amongst shoppers all over.Apart from these benefits Magento offers many more technical benefits and security features that make your shopping portal an excellent place to do business from. It offers a hoard of other services like hosting, development, maintenance and customization. Also, it is important to choose the right web design and development company for your shopping portal that will help you get the best out of it.
